There are only a few things that I don’t like about WordPress. One is the fact that by default the name of your blog prepends the name of each blog post in each title tag.  This can hurt your ability to rank for your keywords.

You can fix this in one of two ways. You make the name of your blog a keyword that you want to rank for or you can hack into the code.

If you decide to rename your blog, be sure to name it something short. You’ve still only got 70 or so characters to work with and the name of your blog will take of some of the character allotment you have for each blog post’s title tag.

If you know how to code in PHP this is a quick hack. You start by looking for a file called “header.php” in the folder that houses your current theme. This will be a subfolder of “../wp-content/themes”

First make a copy of the file and save it just in case. Then look for the title tag (“”). After that, but before “” you should find ” bloginfo(‘name’);” several times.

This is the function that prints the name of the blog. It should be part of an if/then construct. The if/then construct is designed to print give you different titles for different types of pages, such as single blog posts and category pages.

You can delete or comment out the function selectively.

I believe that there are plug-ins that can do this hack for you, but I can’t recommend any since I haven’t used them.