When designing your web pages, the judicious use of color and pictures can make a big difference. The right picture in the right place can double your conversion rates and can more than double your profits.

However, knowing whether a picture adds or subtracts from your profits requires testing. Fortunately adding adding graphics and testing your web pages is both easy and inexpensive.

You can get free downloadable clip art from various sites on the internet. If you do, be sure that you get graphics that you can use legally.

While you can get royalty-free clip art free, I use a paid service. Using iCLIPART.com for downloadable clip art can save you a lot of time.

The graphics are much better organized than those on a typical free clip art website. The selection is huge. This keeps me from to hunting all over the Internet looking for pictures that meet my needs and that are royalty-free.

Using pictures and graphics are important, but if your goal is to make more money, you need to test your ideas. Pretty websites don’t always make more money!

Most of us use some form of HIPPO or highest paid person’s opinion to help us design our websites. This doesn’t always work.

I will often ask my wife what she thinks. Although I listen to her opinion in all things, the final judge of whether this version of a web page is better than that version is based on the collective opinions of the visitors.

Google Website Optimizer is the tool that I use to determine whether version A is better than version B. This is not only a great tool for A/B testing, but it is a great tool for multivariate testing. And it is free!

If you aren’t using Google Website Optimizer or something similar, you are losing money! I can’t state that too strongly. Depending on one person’s opinion to tell you whether a web page will make you more money is a very risky proposition.

Always Be Testing: The Complete Guide to Google Website Optimizer is a great guide to help you get the most out of Google Website Optimizer.